A simple and straightforward business card. Adding some story on the front with the 3 different charger types offered. A great first impression and storytelling about the brand in just a glance.
People needed to see the vending machines in the middle of dark nightclubs, that is why we decided to have a prominent charging symbol on the side as “Charging station here”
These items were to be displayed on bar TVs and the vending machine itself. The team decided to have flashing animations to attract people’s attention with changing lights and a phone without a battery to drive a sense of urgency to purchase the charger (the scariest thing is to run out of battery on your phone in the middle of the night and not being able to find your friends).
Lastly, we created flyers to be displayed on the bars that sold the chargers but didn’t have vending machines. Using the same concepts stated before.
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